This channel is used only by teams with the biggest influence. The teams that work this channel are not only responsible for the distribution, the space, the planograms, the prices and promotions, they’re also responsible for the planning, budgeting and negotiation at the point of sale.
This channel represents a large share of the market, with increasing interest from operators to centralize purchasing and developing their distribution systems.
The teams that act on this channel have the ability to adapt to the needs of different customers, depending on the number and chains.
The main focus of these teams’ work is the distribution, space, planograms, prices and promotions in chains like Sonae, Intermarché, Pingo Doce, Jumbo, Leclerc, Aldi.Dia, etc.
Being a service company in outsourcing of sales management, we stand on the frontline of what is know as methodology and experience inherent to the process.
In that sense, we give support to other companies in the sale of their services, sharing experience and facilitating the process. The most targeted areas are tourism, recycling, insurance, and banking.
The impulse market is an area that is in constant development, due to their products and the need to reduce dependence on modern channel. This channel comprises stores like:
Hotels, restaurants, coffee stores, and bakeries
Leisure centres and cinemas
Distributors / Wholesalers
In this case the responsibilities of the salesmen are broader. These include planning, budgeting, negotiation, orders and overall management of the distributor's sales team, controlling volume and distribution in the corresponding geographical area.
The pharmacy channel is currently facing a major challenge - to ensure the profitability necessary for its sustainability before the threats to the sector. The decrease in prices of medicinal products subject to medical prescription, the increased sales of generic drugs, the competition from pharmaceutical areas of hypermarkets and the decrease in consumption of the users are some of the factors that threaten the good functioning and profiting of this channel, provoking profound changes in the performance.
In exceder we promote the sell-out, ensuring adequate profitability for your organization.
The distribution in this channel has a huge importance for the different operators, because technology is at the genesis of all development. This channel includes a variety of electronic equipment, from computers and mobile phones to home appliances, which are present in commercial chains such as Fnac, Worten, Media Markt, Radio Popular, Staples.
This channel comprises the respective components inherent in the use of vehicles, particularly in the sale and maintenance of motor vehicles. This includes the activity developed in stands / workshops.
Do It Yourself
In this channel, it is considered all the products used in the activities carried out by the consumer for their own use or consumption. Here we include gardening products, products present in DIY chains such as Aki, Leroy Merlin, Bricomarché, Bricodepôt.
The perfumery channel is a highly competitive channel with a high number of existing brands. We ensure a competent and professional team who can get their products at the point of sale with an excellent relationship between price / benefit, namely perfumeries such as Sephora, Companhia dos Perfumes, Barreiros Faria, etc.
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